The creative and bohemian vibe of Bestival intruiged me as I was interested to find out how they promoted this visually. Their website is very strong visually, and appears to have an interactive background that looks illustrated. Floating on top are standard toolbars. An interesting aspect of this site is that it is completely built in Flash.
There are advantages and disadvantages to this. The disadvantages are that the site lags somewhat, and doesn't run smoothly on the average computer. It uses a lot of memory, and is at the cost of content. It is not particularly easy to use, and a user assumes the background is clickable because of the attention given to it, but it is infact just an image.
Having said that, there are advantages to this. The attention given to the image over the content reflects the creative vibe of Bestival. A visit to the Bestival website is an experience of the festival itself and clearly aims to give a taste of Bestival. An interesting feature is the music player, which I generally like. It can be rather annoying and disruptive if you already have music on though, so I paused it almost immediately when I visited the site.
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