Pages



An interesting feature of this website is that the wrapper background seems to stretch across the whole broswer window. I would be intruiged to see how this site works on a larger screen. I'm not a fan of the colour scheme that I think is garish, and I also don't think the logo works well as it appears as just 'Pale'.

More positively, the site is easy to navigate and there are clear navigation bars. There are also clear columns which are again easy to use, but a little bland. The columns badly mix rounded corners and right angled corners badly, but it doesn't affect the user experience greatly. The majority of content is contained within a box which separates the background and information well. A final advantage of this website is purely from a practical point of view; it is trilingual. As the internet is global, I believe websites should reflect this by being available in several languages where possible.


This is the first website where the wrapper is the same colour as the background, giving a coherent and consistent look across the browser window. The colour is also very 'washed', giving a neutral canvas for the colours to be highlighted within.

The font works well with the imagery, while information is organised well. Although the information that is available is organised well though, the site design does not give much leeway for more content- most of it is restricted to the blog feed on the right. A click onto another page brings you to a page of text- there are no images other than the banner available, undermining the initial visual standards of the site. On the whole though, the site is well thought out and consistent, if a little bland in places.












The Greenbelt website takes on a rather different approach to Bestival and the Big Chill websites. It has a much more structured and organised look, and importantly isn't Flash. There is a feature image on the homepage, and both horizontal and vertical navigation bars. There is a great deal of information on all pages, an important factor in website design. This is an area where the Big Chill and Bestival websites fail I believe. The Greenbelt website seems to take inspiration from the Guardian website with it's strong use of columns and features. Despite containing a huge amount of information, the website is succesful in being visually appealing and easy to use. It's function is equal to form.












Similar to the Bestival website, the splash page is entirely built in Flash. A click of one of the options takes you to the regular HTML website (shown below), where the details are posted. I like the series of speech bubbles that are identical save colour, although some of them contain the same content so have clearly been added simply to complete the visual effect. I believe this is bad as form has been placed over function.













Once again, form comes before function in terms of it being Flash. A major flaw of the website is that the viewer must click at least once to another page beyond the splash page to find out the dates of the website. Normally this would be acceptable for a splash page, but the Big Chill website adds a lot of detail for a splash page, which I feel is unnecessary.

A further criticism is that the text at the top doesn't work as the desginer intended. The sentences don't fit the lines, while links are posted inbetween them in different colours. The menu on the right is also far too large and results in the user having to scroll simply to navigate.

One advantage of the site is that it has a coherent colour scheme, even if it is not used effectively.












The creative and bohemian vibe of Bestival intruiged me as I was interested to find out how they promoted this visually. Their website is very strong visually, and appears to have an interactive background that looks illustrated. Floating on top are standard toolbars. An interesting aspect of this site is that it is completely built in Flash.

There are advantages and disadvantages to this. The disadvantages are that the site lags somewhat, and doesn't run smoothly on the average computer. It uses a lot of memory, and is at the cost of content. It is not particularly easy to use, and a user assumes the background is clickable because of the attention given to it, but it is infact just an image.

Having said that, there are advantages to this. The attention given to the image over the content reflects the creative vibe of Bestival. A visit to the Bestival website is an experience of the festival itself and clearly aims to give a taste of Bestival. An interesting feature is the music player, which I generally like. It can be rather annoying and disruptive if you already have music on though, so I paused it almost immediately when I visited the site.

The Vimeo site combines elements of both HTML and Flash into one well integrated website. There is a creative vibe to the website as it includes bright colours and block colours that somewhat parallel the style of the Gracefest site.


There is a footer that works well. I would be interested to find out how this has been created and built into the coding as I have had to edit my site so that the banner has to be at the top for maximum flexibility.


The first thing to say about this website is that the introduction is excellent. It acts as a splash page while not actually being one. The flash animation transformed into the site page from which the menu appears. I don't like the fonts used, but the overall visuals are excellent.


This is the current Gracefest site; a site I built using simple HTML that I learnt from the Future Technology project. It does the job, but there are several problems with it that can be seen clearly.

From a design point of view, the colours aren't great. The menu bar on the left changes it's size depending on the page, and many of the boxes don't line up. I was aware of this, but my technical ability provided a stumbling block. So there are already many issues that I need to rectify in the major project, but I would like to build an altogether better site.

A general point about this site is that it clings to the top left corner of a broswer. I do not see the point in restricting space for anything when most people have wide computer screens that are forever getting larger. I therefore want a site that can be flexible and centred on a screen.
Rationale

I have decided to promote Gracefest using new media for several reasons. I decided to promote Gracefest as it was a project that I was already undertaking. I therefore know the full details of its target audience and the nature of the event so I know exactly what is needed and who it will be going to.

In the past, the majority of promotion in churches has been concerned primarily with printed material, with little representation in cyberspace. I believe this is one reason as to why many churches have been failing in connected countries such as the UK. Considering this, I have decided to build a website as it is clear this is the primary method of communication between people aged 14-25. In fact, 87% of 14-21 year olds use the internet regularly (American Life Survey, 2006), and this is bound to have increased since then.

The website will encompass several elements for three reasons. The first is that just a website may not sustain me for the duration of the project. The second is that I do not feel a website on its own would push me enough, and I would not learn as much if I constrained myself so much. Therefore, I will attempt to expand greatly upon the Future Technology project to start to learn how to use Flash and After Effects. I think that it would be important to learn these programmes now so that I can use them in projects to come, as well as in my own work outside college. Carrying on from this is the third reason; the user experience. I want a visitor to my website to be able to have a dynamic and engaging experience to excite them about Gracefest. On the practicality side, I want to have PDF downloads available so that they can be printed off, and ideally videos that can be shown to youth groups/churches offline.

I want to work with new media in order to show a contextual understanding of Visual Communication, and communication as a whole. It has become clear to me that digital and virtual communications are now the most important form of communication and information sharing. Usage of the internet has increased seven-fold since 2000, particularly with the arrival of Web 2.0, and the future of communication lies in the internet more than anything else. I feel I must reflect this in my work and projects.

I have gained an extensive contextual understanding by following a number of blogs including The Guardian’s detailed technology pages. I have also been following the BBC’s Superpower season which took place across TV, radio and the internet last month. As it can be hard to filter information on the internet sometimes, I have used books such as ‘The Internet Revolution’ (Firth, L 2008) to get some specific statistics and facts that could help me in developing promotional material.

It is my aim to graduate with extensive ability in design for web and new media, and indeed it is in my statement of intent for this academic year to have learnt some web design by the end of first year. I have already accomplished this, but I don’t want to ‘sit on my laurels’; I need to push the boundaries further.
Brief
Build a website to inform youth leaders and young people aged 14 – 21 about Gracefest.

This brief is a live brief that I have set. I made significant progress in Communication Technology 1, and this enabled me to build the first website http://www.gracefest.org.uk/. There are many imperfections with it though, and it is essentially only a very basic website. I intend to fully deepen my practice and contextual understanding by building a more advanced and more ambitious website. As I am currently undertaking Gracefest at the moment anyway, it seems appropriate to use Gracefest to facilitate this as a live brief.

Context
We are at the dawn of perhaps the biggest revolution in history that is already changing not just the way we communicate, but the way we live, work and think. The internet gives us a technology whose power is unrivalled among other mediums of communication. For the very first time in history, anybody can publish anything, to anyone, anywhere. And most incredibly, it can be done within seconds.

It is changing the way we live. We are connected twenty four hours a day. When we are not at home on the computer, we are carrying mobile internet around with us on our phones.

It is changing the way we work. Many teachers and lecturers still advocate libraries as the best place to research, whereas those of the younger generations turn to the internet before any other method. How does one reach a balance; if there is one at all? We are also not commuting as much as we once were. The internet has opened up ‘e-business’, where one can host online meetings and conferences while each person works from home.

It is also changing the way we think. Younger generations no longer associate themselves with their county, but with the network they are part of on Facebook. They are less often associated with their country, but the online community they are part of. Friends have been redefined to mean the number of connections you have- even if it is to total strangers. Our concentration spans have shortened too. We do not think linearly anymore, but associatively. Surfing the web using hyperlinks hopping around information is a completely different way of researching to reading a book from cover to cover, working through chapters.

As society only starts to get to grips with this incredible new power, how do we embrace it to become an increasingly useful element of our day to day lives?

Written work to support project:
The BBC is currently running a series named ‘Superpower’, investigating the question ‘Is the internet the most powerful thing the world has ever seen?’ This is an article from that series:

http://news.bbc.co.uk/1/hi/technology/8568681.stm
World wakes up to digital divide
By Jane Wakefield
Technology reporter, BBC News

The digital divide, like many other economic or social problems, is a global issue.

From the most switched on countries such as Sweden to the poorest nations in Africa there is a widening gap between those with access to technology and those without. The gap between countries on the same continent is also getting wider.

According to figures from the International Telecommunications Union (ITU) Sweden has a mere 12% of its population offline compared to 56.5% in Greece.

The scale of a country's digital divide reflects the condition of its economy, says ITU analyst Vanessa Gray.

"In Sweden there is a population that is highly educated and a culture of trying new things whereas in Greece income levels and educational levels are lower," she said.
League tables are important to keep nations on their toes, she thinks.

"Being able to compare gives them the incentive to do better. Governments need to know where they stand and learn from other countries," she says.

Finland, which currently has around 13% of its population offline, is so confident it can solve its digital inclusion problems it has recently declared internet access to be a basic human right.

Its public libraries have moved beyond being places where people can gain their first experiences online to offering laptop doctors who trouble-shoot a wide range of technology issues.

Wi-fi villages

Eastern Europe has traditionally lagged behind its western counterparts in terms of economics but countries such as Hungary are investing heavily in high-speed fibre-optic cables.

Despite the blue sky thinking on infrastructure, Hungary has no national e-inclusion policy and there are concerns that the networks will be far more sophisticated than citizens' understanding or use of them.

There are some efforts to conquer the problem and a wi-fi village programme is reaching out to those of its population living in rural poverty, 80% of whom are Roma or Gypsies.

So far 115 rural villages have been provided with wi-fi, offering internet access to 2,000 families living below the poverty line. The target for this year is to reach 30,000.

As well as providing the infrastructure, the project also sells recycled PCs to local Roma people for about 80 euros.

The PCs run Linux and users are trained to user Google's web applications such as Gmail and Google Docs.

One villager managed to make contact with an old friend and secured temporary jobs for himself and 20 other villagers on a construction site for a new road.
Others have started e-learning programmes while one resident used his new-found skill to make a movie about Roma culture which is on YouTube and has been watched by 90,000 people.
Barren deserts

Keeping people that are part of minority communities in touch with their culture is an invaluable service that the internet can perform.

As one of the world's most advanced economies, the US is often held up as a weathervane for the state of the internet. While internet access is high in America in general, use among Native Americans stands at less than 10% according to a study conducted by the New America Foundation (NAF).

Even analogue phone lines only reach one in three families in many tribal communities, while less than 10% of respondents to a major NAF survey had universal mobile phone coverage in their community.

"Tribal homelands have stood like barren deserts in pockets across the technology-rich lands of the United States," says report author Sascha Meinrath.

The NAF study drew together views from more than 120 tribes living in 28 states across America.
It found that connected Native Americans paid substantially more for their internet access but those who are connected, use their connection more widely than the national average.

RezKast, the first Native American YouTube is currently sweeping through the community and the internet has had some more life-changing impacts too.

Five clinics in Leech Lake, a reservation with 16 villages and 4,079 residents, is using telemedicine.

It allows individuals from remote communities to access specialised health care
"This is saving peoples' lives," said network director Frank Reese.

Mr Meinrath thinks the example of the Native Americans can be replicated around the world as long as there is a willingness to teach skills alongside making kit and access available.

"It is incredibly rare that broadband connectivity won't improve the lives of those who use it effectively, in much the same way that books improve the lives of the literate. However, providing books to everyone doesn't help those who cannot read in the first place," he said.
It could be time for a major rethink on how to deal with the digital divide he thinks.

"When it comes to broadband connectivity, the era of 'if you build it, they will come', is rapidly drawing to a close in industrialised countries," he said.

"Now we need to begin far more holistic interventions to reach those remaining offline. And if some folks claim to simply not want to be online, that's their choice - though I view it as akin to pridefully claiming that you don't read books."


Research:
Most of my research will be undertaken using the internet; when conducting a project about it, it seems the most appropriate place to start. There is also far more information available on the internet compared to other media. Some initial research I have undertaken includes the following:

BBC Superpower
http://www.bbc.co.uk/worldservice/specialreports/superpower.shtml

Guardian Technology
http://www.guardian.co.uk/technology

BBC’s ‘The Virtual Revolution’- a four part documentary series looking at the power of the internet. Aired February 2010: currently on iPlayer; also on YouTube.
http://www.youtube.com/watch?v=NPD4Ep_J81k

Firth, L (2008) ‘The Internet Revolution’, Independence Publishing, Cambridge
Donnellan, C (2005) ‘Our Internet Society’, Independence Publishing, Cambridge

The BBC website is one of the most interactive popular websites on the web. The homepage is almost completely customisable, with each section acting like a widget. Each box can be arranged as to how the user wants, and boxes can be added or removed depending on what the viewer wants to see. The user can also choose whether to see the boxes in their expanded state, or collapsed state when they arrive at the website. Within boxes, one can identify their regional preferences. This flexibility allows the user to filter information according to their needs.



The Guardian website shows a vast amount of information on each page and thus requires a well thought-out and well constructed design. A series of fixed toolbars allows easy navigation. The text is placed upon a rollover image that allows for interactivity as well as indicating one's location on the website. For example, the red arrowed box on 'news' indicates that the text following it are subsections of 'news'.

Below the taskbars are a system of four columns. The column to the left contains the headlines and is built like a blog or feed. The two central columns contain features, with a sports feature spanning both columns at the top. Less important information such as sponsors and links are listed in a narrow column on the right. In many ways, this system can be parallelled with the design of newspapers, but the concept has been optomised for web use.
SeeSaw is a Video On Demand (VoD) service that collaborates the programme archives of several UK broadcasters into one service. SeeSaw claims that any visitor to the site will be only two clicks away from viewing a programme, demonstrating that speed of navigation is an important factor in web design.

The SeeSaw website is built around both HTML and Flash components. A complicated HTML base with embedded Flash elements allows the site to be detailed and informative, while remaining simple to use and minimalist.

One of the most interesting aspects of this website is that the bars at the top and bottom stay static as one scrolls up or down the page.